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WELCH ADVISORS

Your business partner who speaks your language

Whether you’re running a trade business, managing an insurance agency, or stewarding family land and legacy, you need more than just someone to count the beans. You need a CPA firm in Wichita Falls that understands your world—from the field to the bottom line.

WHO WE HELP

Small businesses keep Texas running

Trade contractors, insurance agencies, auto shops, machine shops—you’re out there every day getting it done. We provide solid accounting and tax services that let you focus on the work while we handle the numbers. No fancy talk, just results.

HOW WE HELP

Steady as she goes—month after month

Your business needs consistent financial management—not just once a year at tax time. Our monthly accounting, payroll, and tax services keep your business running smoothly, while giving you the clarity to make smart decisions.

HOW WE HELP

Strategic tax planning for business success

We help business owners develop a tax strategy that follows a long-term plan for maximizing tax savings. Our advice for effective tax management can be the cornerstone your business’s wealth is built on.

HOW WE HELP

Strategic guidance from ground-breaking to handoff

Starting a business? Growing and scaling? Planning your exit? We provide practical advisory services for every stage of your journey—helping you build something that lasts and transition when the time’s right.

Practical solutions for real-world business challenges

At Welch Advisors, we believe accounting should be straightforward—like a firm handshake and your word. We’re a CPA firm with offices in Wichita Falls, serving small business owners and family enterprises that need more than tax prep—they need a trusted advisor who understands that a day’s work isn’t measured in spreadsheets alone. From monthly bookkeeping to multi-generational wealth planning, we bring the expertise you need with the straight talk you appreciate.

OUR APPROACH

Boots-on-the-ground expertise you can count on

We get it—you didn’t start your business to spend hours puzzling over financial statements or worrying about tax deadlines. That’s what we’re here for. Our team combines serious CPA expertise with a practical, no-nonsense approach that makes sense for how you actually run your business. Whether you’re rolling up in a work truck at the end of a long day or managing a family office, we’re here to make your financial life easier, not more complicated.

How we help

Whether you need dependable monthly support or strategic guidance for life’s big transitions, we’ve built our services around what you actually need—not what some big firm thinks you should buy.

Month-to-month reliability

Your business doesn’t shut down at the end of tax season—and neither should your accounting support. Our monthly solutions include:

  • Accounting: Clean books that give you real-time clarity about where your business stands
  • Payroll: Easy online platform that ensures everyone gets paid right and on time
  • Tax Services: Compliance, projections, and planning that keep surprises off your plate

We handle the day-to-day financial management so you can focus on running your business.

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Strategic guidance for your business journey

Every business goes through stages—and each stage needs different know-how. Our advisory plans support you through:

  • Starting a business: Entity selection, structure analysis, and solid financial foundations
  • Building a business: Growth strategies, profitability analysis, and systems that scale
  • Exit planning: Business valuation, succession planning, and tax-smart transitions

Think of us as your financial co-pilot, helping you navigate the road ahead without all the backseat driving.

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Who we help

We specialize in serving two distinct groups that need reliable accounting partners: small business owners who keep our community running strong, and family enterprises building legacies that will outlast all of us.

Small Businesses & Their Owners

Trade contractors, insurance agencies, auto repair shops, machine shops, and service businesses need accounting that works as hard as they do. We provide monthly bookkeeping, payroll, tax planning, and business advisory services that make sense for your industry—no big-city runaround.

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Family Businesses

Multi-generational family enterprises, oil and gas families, ranch operations, and family offices need sophisticated guidance for trust work, estate planning, and legacy preservation. We bring CPA expertise with the personal touch and straight talk your family deserves.

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WHY WELCH ADVISORS

We keep it simple—on purpose

You know the KISS principle? With emphasis on the need for keeping things uncomplicated, our motto focuses on the intelligence of simplicity: “Keep it simple, smart.” No fancy jargon, no unnecessary runaround, just practical solutions that work. We treat you with the same honesty and respect we’d want from our own advisors—because that’s just how things ought to be done. You get straight talk, reliable service, and a team that genuinely cares about your success.

OUR COMMITMENT

Quality work, done with integrity

Our core values aren’t just posted on the wall—they’re how we do business, plain and simple. We believe in integrity (a handshake and your word still mean something), positive attitude (be someone folks want to work with), continuous learning (nobody knows everything), quality craftsmanship (take pride in the work), and simplicity (don’t overcomplicate what doesn’t need complicating). When you work with Welch Advisors, you’re partnering with a firm that actually lives these values.

Strategic insights you can actually use

Your business decisions deserve to be informed by real expertise, not generic advice. Here’s the kind of forward-thinking guidance that helps business owners stay ahead of the curve.

New IRS per diem rates in effect as of October 1

New IRS per diem rates in effect as of October 1

The IRS has released its 2026-2027 special per diem rates for business travel, and the changes took effect October 1st. If your company reimburses employees for travel expenses, now is the time to update your rates, review your reimbursement policy, and ensure your expense systems reflect the latest IRS guidance before outdated rates create compliance problems. Read our latest article to learn what changed, what it means for your business, and what your finance team should do right now.
How much cash should your business actually keep?

How much cash should your business actually keep?

How much cash should your business keep on hand? The answer depends on more than a simple rule of thumb. This article breaks down a practical framework for separating your cash into layers, covering operating needs, committed funds, and contingency reserves, so you can make smarter decisions about liquidity, capital allocation, and when cash truly becomes excess.
A new federal tax credit could help fund K-12 scholarships starting in 2027

A new federal tax credit could help fund K-12 scholarships starting in 2027

Starting in 2027, a new federal tax credit will allow eligible taxpayers to reduce their tax liability dollar for dollar by making cash contributions to qualifying Scholarship Granting Organizations that fund K-12 education. Unlike a charitable deduction, this credit directly offsets what you owe, with individual credits of up to $1,700 per year and up to $3,400 for married couples filing jointly. If you support education-focused giving, now is the time to understand how this new credit interacts with existing state programs and your overall charitable strategy.
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Our technology tools

Every month without solid financial guidance is money left on the table

Your competitors aren’t waiting—and neither should you. Whether you need month-to-month support or strategic guidance for what’s ahead, let’s start with a simple conversation. No pressure, no sales pitch—just honest talk about how we can help your business thrive.